Advertising in the news is good for brands, new research shows
More than 40% of respondents indicated they would be willing to try a brand after seeing its ads via a news outlet
Contrary to popular belief, advertising in digital news publications is safe for brands and improves trust in such brands, according to new research conducted by the IAB (https://www.iab.com/) in the US.
The IAB is a trade group representing the media and marketing industries, counting among its US members more than 650 media companies, brands and technology firms. Locally, the IAB SA (https://www.iabsa.net/home/) is affiliated to the global organisation...