As a company looking to grow its online business, Primedia Broadcasting’s Geraint Crwys-Williams says there may be room in the local market to create a pay-radio service but that issues of connectivity still hold broadcasters back from being able to effectively grow their digital revenues.
In an interview with Business Day, Crwys-Williams, who serves as Primedia Broadcasting’s chair and acting CEO, said he believes “consumers are prepared to pay for content if it’s premium content and if it’s unique content that’s relevant to their lives. With the proliferation of content, if there isn’t something unique for consumers, then I don’t think they’ll pay for it.”..
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