Ikea lifts 2020 forecast as shoppers buy more from home
Furniture retailer plans 50 new outlets as it shifts focus from larger out-of-town stores towards e-commerce and smaller inner-city formats
06 October 2020 - 18:36
Stockholm — Ikea sees sales returning to growth in 2020 after the coronavirus crisis boosted shoppers' interest in spending more on their homes, a trend the world's biggest furniture retailer believes is here to stay.
Ikea is shifting focus from its traditional large out-of-town stores towards e-commerce and smaller inner-city formats as it adapts to the growth of online retailing and new shopping habits...
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