Netflix bets on mobile content blitz to strengthen grip in Africa
29 September 2020 - 08:42
Lagos/NewYork — Netflix became the world’s largest subscription-streaming service by flooding the market with popular content that is cheaper than the competition.
Yet five years after it arrived in Africa, the US company is struggling to grow beyond the wealthiest segment of the population, held back by poverty, piracy and limited access to broadband...
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