The logo of US jeweller Tiffany & Co in Zurich, Switzerland. Picture: REUTERS/ARND WIEGMANN
The logo of US jeweller Tiffany & Co in Zurich, Switzerland. Picture: REUTERS/ARND WIEGMANN

Paris  — Luxury goods group LVMH said on Thursday it would countersue Tiffany, accusing it of mismanagement through the coronavirus crisis after the US jeweller accused the French group of trying to bow out of a $16bn acquisition deal.

The owner of brands such as Louis Vuitton, led by billionaire Bernard Arnault, said on Wednesday it could not complete its Tiffany purchase after the French government requested a delay on closing the transaction.

Tiffany has filed a lawsuit against LVMH in Delaware — the US state in which the New York-based company is registered — to force it to complete the deal as agreed to in 2019, before the Covid-19 pandemic.

The spread of the virus has dealt a big blow to the luxury sector and raised questions about whether LVMH was overpaying.

“LVMH was surprised by the lawsuit filed by Tiffany against the group,” the French group said in a statement, calling it unfounded. “LVMH will defend itself vigorously.”

LVMH, which said it would also lodge its claim in Delaware, added that the lawsuit would challenge the way Tiffany managed its business during the pandemic, including its payout of dividends.

Tiffany approved quarterly dividend payouts of $0.58 per share in May and August, as allowed by the merger agreement. LVMH says that given the US company was losing money and its sales were falling because of the health emergency, it should not have done so. LVMH cut its own dividend for the fiscal year 2019 by 30%.

LVMH has said it cannot complete the deal under the agreed terms because of the French government's request to delay it, and that it had no desire to extend the closing deadline beyond the original date of November 24.

But it has rejected Tiffany's claim that it was stalling the transaction by putting off its antitrust clearance requests and also that it was using the French government as a fig leaf to back out of the deal.

It said on Thursday it would file its requests for approval to European competition authorities in the coming days, and expected to win approval in October.

Sales drop

LVMH said in its statement on Thursday that Tiffany had significantly underperformed LVMH's own comparable brands in the first half of 2020, and said the US group's prospects for 2020 were “very disappointing.”

Tiffany recorded a net loss of $33m in the first half of 2020, compared with a €17m  loss for LVMH's jewellery and watches division, which includes the Bulgari brand.

The French group does not disclose the financial performance of individual brands. Like-for-like sales fell 39% at its group's watches and jewellery division in the first half compared with a 34% fall for Tiffany.

However, the French group as a whole, a diversified conglomerate, limited the sales decline for the period to 28% and booked a €1.67bn profit from recurring operations.

According to the merger agreement, a material adverse effect (MAE) is triggered if Tiffany’s business underperforms its peers substantially. The MAE is a standard clause in merger agreements that a buyer can invoke to pull out of a deal if an event occurs that harms the target company before the deal is finalised.

Tiffany said in its lawsuit that LVMH had tried repeatedly to find a pretext to invoke such a clause, and did so for the first time when Tiffany postponed the original August 24 closing deadline for the deal by three months.

Sources said in June that Arnault, a shrewd deal maker known as the “wolf in cashmere” who has built an empire through acquisitions, was exploring ways to renegotiate the price of the Tiffany deal — something the company's finance chief denied on Wednesday.

Analysts said the two sides may still agree to close the deal at a lower price, though some did not rule out that Arnault may have already set his sights on a different prey.


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