Diageo buys Hollywood star Ryan Reynolds’s Aviation Gin
The deal, for a total consideration of $610m, is Diageo’s second acquisition in recent years of a Hollywood-backed spirit
17 August 2020 - 17:40
London — Diageo agreed to acquire Aviation American Gin and other liquors sold by Davos Brands, which is co-owned by “Deadpool” actor Ryan Reynolds.
The deal, for a total consideration of $610m, is Diageo’s second acquisition in recent years of a Hollywood-backed spirit. In 2017, the maker of Smirnoff vodka and Johnnie Walker Scotch whisky acquired the fast-growing tequila brand Casamigos, which had been co-founded four years earlier by George Clooney, for as much as $1bn...
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