Mainland Chinese firm chosen to assemble Apple’s AirPods
Apple has sought a mainland Chinese partner in part to broaden its production sources during the US-China trade war
Taipei — Apple will soon invite a mainland Chinese company into the exclusive club of global iPhone assemblers, marking the biggest change to a decade-old production model just as Washington-Beijing tension escalates.
Luxshare Precision Industry struck a deal to acquire Wistron’s iPhone unit and become the first mainland company to assemble Apple’s marquee device. It’s another win for a company that went from making cables and antennas to AirPods, sending its shares higher by as much as 7% Monday while Wistron fell up to 10%.
The introduction of a home-grown Chinese star helps Apple scores points with Beijing, at a time Washington officials have accused it of kowtowing to the Chinese government. It also shakes up Apple’s supply chain by threatening to wrest business away from long-standing partners Hon Hai Precision Industry and Pegatron. Pegatron fell almost 4% while Hon Hai, known also as Foxconn, closed 1.4% lower.
“Apple is introducing Luxshare into the iPhone assembly business to further reduce its costs, while this reflects that Taiwanese companies are starting to rid of Apple businesses that are low-margin,” said Tsai Ming-fang, an industrial economist at Taipei-based Tamkang University. “This shift may further push Taiwanese companies to decamp from China as margins continue to slip as contract manufacturing becomes more standardised.”
Apple, which exerts enormous influence over major changes among its primary suppliers, has sought a mainland Chinese partner in part to broaden its production sources during a bruising US-China trade war.
From Foxconn to Pegatron and Quanta, the mainly Taiwanese contract manufacturers to the world’s biggest electronics brands are exploring ways to shift production away from China — averting rising tariffs — and move up the value chain. Assembling iPhones requires hundreds of thousands of workers, often culled from a volatile and constantly shifting pool of migrant labour, eating into margins.
Luxshare’s announced acquisition of two factories from Wistron in China may give it scope to win iPhone assembly orders beginning in 2023, based on our scenario analysis. This would hit Pegatron hard and possibly shave 3%-4% off its sales, while Hon Hai’s diversity will better insulate it from the blow, we believe, said analysts Matthew Kanterman and Nathan Naidu.
Wistron may have been struggling to compete. Its Kunshan plant — which makes mostly iPhones — managed a net profit margin of just 0.2% in 2019, Nomura analysts noted in a July 17 note. The Taiwanese company accounted for only roughly 5% of total iPhone assembly orders, they said.
Luxshare, in contrast, is among the largest of a crop of fast-rising Chinese electronics houses increasingly winning orders from established firms such as Hon Hai. It’s become the world’s biggest maker of AirPods — one of the fastest-selling consumer accessories in the market — helping it record one of Asia’s best stock performances in 2019.
The company agreed to pay about 3.3-billion yuan ($470m) for two Wistron subsidiaries in eastern China. One of those units, based in the city of Kunshan, is Wistron’s sole iPhone manufacturing site, according to people familiar with the company’s business. The deal is slated for completion by the end of 2020 pending regulatory approval. On Monday, CICC lifted its target price on Luxshare by about 16%.
Luxshare’s deal “may now give it the scope to push on to gain share of iPhone assembly”, BI’s Kanterman and Naidu wrote. “It’s likely that Apple will support its partner and provide it with allocations over time, as the iPhone maker likely wants to further diversify its supply chain beyond just two main partners.”
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