About a year ago, Zerius Zontay discovered that his family’s work was no longer appearing on YouTube Kids. He and wife Symphony often post short clips on the video-sharing site, featuring their three sons who play with toys, sing songs and joke around.

Zontay wanted to get their clips back on YouTube’s app for children, a destination where the video site tries to direct viewers who are younger than 13. For months, Zontay lobbied YouTube, repeatedly sending e-mails to community managers, to no avail. Then, in June, as protests against police misconduct spurred a national conversation on race, his frustration simmered over...

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