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London — Unilever plans to rename Fair & Lovely, a melanin-suppressing face cream that’s one of its best-sellers in India, as the backlash against branding that trades off racial stereotypes spreads beyond the US.

The Anglo-Dutch conglomerate, which derives more than $500m in annual revenue from the brand in India alone, will also remove the terms “fair”, “whitening” and “lightening” from Fair & Lovely’s packaging and marketing material and feature women of all skin tones in future advertising campaigns. The brand is also sold in Bangladesh, Indonesia, Thailand, Pakistan and elsewhere in Asia...

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