Fancy a glass of Nosecco? The alcohol-free sparkling wine might not be to everyone’s taste, but its catchy name caused a fight between a French group and the Italian producers of Prosecco. The outcome could have implications for companies looking to ride the trend towards alcohol-free alternatives to traditional drinks and vegan offerings that strive to look and taste like meat and dairy products.

While familiar packaged-food brands such as Kraft macaroni and cheese and Nestle’s Hot Pockets, enjoyed a revival during the pandemic, the long-term prospects remain brighter for products that are perceived as healthier. Just look at the rise of the vegan sausage roll sold at Greggs. Its arrival prompted the UK baker to upgrade its profit forecasts several times in 2019...

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