Netflix pushes African content to grow market share on the continent
Report shows revenue generated by African subscription video-on-demand services is expected to increase to more than $1bn by 2025
06 March 2020 - 10:43
Netflix expects the opening of new crime-drama series Queen Sono as the first of many original African TV series that will win the US giant a bigger slice of a market still dominated by satellite TV.
The tale of an SA secret agent seeking to uncover the truth behind the death of her freedom-fighter mother will be followed by a Zambian animation series, a Cape Town-set mystery-thriller and an as-yet-untitled Nigerian production. They have all been commissioned by Dorothy Ghettuba, a Kenyan producer hired by Netflix last year to seek out content from the continent of more than 1-billion people...
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