Transaction Capital shows the right business can thrive in any economy
Ignore the low-income earning end of the country at your business peril
In economic downturns, one would expect the low-income earning segment of the population to be the hardest hit as they have little in the way of a financial buffer.
But looking at some companies’ financial results, one begins to understand just how resilient this part of the population actually is. Last week, Momentum attributed it to low-income households being more careful about their spending.