Rome — On Thursday, Ferrari  rolled out the Roma, a record fifth new model announced this year, as the Italian luxury carmaker with the famous “prancing horse” logo looks to sustain profit and share price growth.

The new grand tourer (GT) made its debut in an event inspired by director Federico Fellini’s 1960 film La Dolce Vita held at Foro Italico, Rome’s monumental sports centre and site of the 1960 Olympic games...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.