Apple shines on wearables forecast as iPhone income slows
Apple says it expects $85.5bn to $89.5bn in sales for its fiscal first quarter that ends in December
San Francisco — Apple on Wednesday forecast sales for the crucial holiday shopping quarter that beat Wall Street expectations, with CEO Tim Cook saying that new iPhone 11 models were off to “a very, very good start” as sales of AirPods, Apple Watches and streaming services continue to rise.
The outlook reaffirms Cook’s strategy to remake a company that consistently depended on iPhone sales for well over half its revenue to one that depends on services and wearables. Since 2017, Cook has had to implement the strategy while also shepherding Apple through a trade dispute between two of its most important markets, the US and China. ..
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.