Fashion retailer faces uphill battle luring customers who are not always 21
Forever 21 has filed for bankruptcy protection and now needs shoppers who are willing to buy clothes at full price
01 October 2019 - 17:19
Before the fight with Ariana Grande, before spreading to seemingly every mall in the US, before today’s crop of Instagram influencers were even born, Forever 21 thrived by helping teen girls dress like pop stars on the cheap.
As it faces an uncertain financial future, it is going to need help from a very different type of shopper: one with disposable income...
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