Mumbai — Nestlé plans to introduce its first range of Starbucks-branded products in China, as part of a global tie-up that will help bolster the Swiss company’s proprietary Nespresso capsules in one of its fastest-growing markets.
The two companies will sell 21 products from the Starbucks At Home line, including whole bean and ground packaged coffees as well as Starbucks capsules created using the Nespresso and Nescafe Dolce Gusto systems, they said in a statement on Thursday. The line, available on e-commerce platforms and in grocery stores, will help Starbucks diversify its presence in China beyond cafes at a time when it is facing growing competition from local challengers such as Luckin Coffee...
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