Amazon offers $10 to Prime Day shoppers for access to their data
Marketing blitz allows the online retailer giant to track the websites shoppers visit and collect data to improve its marketing, products and services
16 July 2019 - 17:38
San Francisco — Amazon.com has a promotion for US shoppers on Prime Day, the 48-hour marketing blitz that started on Monday: earn $10 of credit if you let Amazon track the websites you visit.
The deal is for new installations of the Amazon Assistant, a comparison-shopping tool that customers can add to their web browsers. It fetches Amazon’s price for products that users see on Walmart.com, Target.com and elsewhere...
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