San Jose — Apple on Monday launched a "sign in with Apple" function to rival Facebook and Google web login accounts, drawing a contrast with rivals by stressing protection of users' information.

When users sign in with their Google or Facebook profiles to third-party apps, the apps often share valuable data with Google and Facebook, a practice that Apple is looking to stop. Apple announced the move at its annual software developer conference in San Jose, California, where it also showed new features for its operating systems for iPhones, iPads and Macs and said it would retire the iTunes app after 18 years in favour of separate apps for music, movies and podcasts.

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