Brian Joffe. Picture: MARTIN RHODES
Brian Joffe. Picture: MARTIN RHODES

Long4Life's bet on Sorbet is paying off. The beauty and grooming business grew annual revenue 19% to reach the R100m mark for the first time.

This performance, which Long4Life says “exceeded expectations”, helped the group report a surge in total revenue to R3.6bn.

Business Day TV caught up with Long4Life CEO Brian Joffe to take a closer look at the group's annual results.

Long4Life CEO Brian Joffe discusses the group's annual financial performance with Business Day TV

Or listen to the full audio: