Google unveils new digital ad formats
Investors worried that the internet giant is running out of new places to run ads
San Francisco — Alphabet's Google will begin featuring ads on the homepage of its mobile website and smartphone app later in 2019, it said on Tuesday, giving the search engine a huge new supply of ad slots to boost revenue. Google will also start placing ads with a gallery of up to eight images in search results, potentially increasing ad supply further. The ads will appear on Google pages and apps globally. The changes come as choppy revenue growth prompt questions from some Alphabet investors about whether services such as Amazon.com and Facebook's Instagram are drawing online shoppers and, in turn, advertisers away from Google. Google executives said on Monday the latest features were a response to how users behave, not competition. The company wants to make it easier for users to discover and buy new products because they shop in brief spurts while watching TV or sitting in the bathroom, said Oliver Heckmann, vice-president of engineering for Travel and Shopping. "It actually c...
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