Hyderabad/San Fransisco/Frankfurt — Over the past year, a team of 260 contract workers in Hyderabad, India, has ploughed through millions of Facebook photos, status updates and other content posted since 2014. The workers categorise items according to five “dimensions”, as Facebook calls them. These include the subject of the post — is it food, for example, or a selfie or an animal? What is the occasion — an everyday activity or major life event? And what is the author’s intention — to plan an event, to inspire, to make a joke? The work is aimed at understanding how the types of things users post on its services are changing, Facebook said. That can help the company develop new features, potentially increasing usage and ad revenue. Details of the effort were provided by employees at outsourcing firm Wipro over several months. The workers spoke on condition of anonymity due to fear of retaliation by the Indian firm. Facebook later confirmed many details of the project. Wipro decl...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now