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Fast-food outlets beware: Woolworths may surprise you
In partnership with supplier In2Food, Woolworths is looking to expand its ready-to-eat options.
When clothing and grocery retailer Woolworths decided it would sell ready-to-eat meals all those years ago, it probably didn’t envision it would become a major growth driver at a difficult time. Consumers are clearly taking strain. Aside from the financial pressure they are under, they are also short on time. The end result is that they don’t really have enough to time to prepare healthy meals. Woolworths knows this. This is why it, in partnership with supplier In2Food, is looking to expand its ready-to-eat options.This expansion has seen In2Food invest in a new food processing plant near OR Tambo International Airport, just outside Johannesburg. The plant, about the size of three rugby fields, is one of the largest of its kind in the world.It will give Woolworths the capacity to scale up its food offering and to further experiment with its menu.The retailer is hoping that when consumers are thinking about how to fill their empty tummies, they will chose to get a ready--to-eat meal...
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