Apple retail chief to quit in April
Angela Ahrendts, who has been in the role for five years, has not given any reasons why she is leaving and is the third top executive to leave
Apple said on Tuesday retail chief Angela Ahrendts will leave the company in April after five years on the job, the third departure of a retail head brought in from outside the company. The tech giant, which is known for its long-serving top executives, did not give a reason for the departure. It comes as Apple tries to reverse a slide in sales of its iPhones. Ahrendts, who is among Apple’s highest-paid executives, came to the company in 2014 after being CEO of fashion retailer Burberry Group. During her tenure, the company redesigned its retail stores with an emphasis on Apple’s appeal as a luxury brand and opened locations in pricey districts such as a glass-walled store on Chicago’s Michigan Avenue last autumn. Ahrendts undertook some controversial moves, such as removing the formal Apple “Genius Bar” for technical service from stores and setting up more casual service centres instead. The introduction of a “Genius Grove” of potted plants at Apple’s flagship San Francisco locatio...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.