Airbus strategy review augurs clean break under new CEO
The review comes after years of industrial problems, management feuds and an ongoing bribery scandal
Paris — Airbus has launched a strategic review to outline changes under incoming CEO Guillaume Faury as it faces industrial challenges and prepares for overdue modernisation, industry sources said. The “Airbus Next Chapter” review involves a team of planners working outside the normal strategy organisation in pursuit of a break from years of industrial problems, management feuds and an ongoing bribery scandal. It is being led by investor relations chief Julie Kitcher in what one insider described as a signal to financial markets that profits will be embedded in strategy, as the once state-sponsored European project marks its 50th anniversary. Plane-making boss Faury, who becomes CEO when Tom Enders retires next April, “wants to go fast and introduce a new state of mind; he wants to turn the page on the past”, a person familiar with the company said. Airbus declined to comment on the review, which is designed to war-game strategic decisions and possible structural changes. Founded in...
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