Mobile money has failed in SA before, but there is no reason why MTN can’t make it work the second time around. In 2016, both MTN and Vodacom pulled the mobile money service after it failed to gain enough traction. The reasoning was that SA had a far higher rate of financial inclusion than other African markets where the service had taken off. But MTN CEO Rob Shuter is convinced the company can “make it work”. It is cash-based transactions he’s looking to replace, and there is certainly no shortage of those. A 2017 study by MasterCard showed that the use of physical cash cost consumers R23bn, or 0.52%, of SA’s GDP in 2015. In the same year, as many as 77% of SA adults were banked, yet cash transactions still made up more than 50% of all consumer transactions in the country. As is often the case, the poor are most affected. In SA’s township economies in particular, cash is king — at least for now. MTN mobile money services will be relaunched in the group’s home market in the first qu...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now