Burberry is not burning any more of its unsold goods — nor using real fur
The luxury goods maker admitted in July that it had destroyed £28.6m worth of unsold items in a single year to prevent devaluing the brand with low prices
London — Britain’s Burberry will no longer burn millions of pounds worth of unsold luxury goods or use real fur in its collections following a furore over it environmental record. It admitted in July to destroying £28.6m worth of unwanted items in a single year to prevent them being sold at below market prices and devaluing the brand. This cast a light on waste in the fashion industry — both luxury and mass market — just a few months after the owner of Cartier and Montblanc admitted to having to buy back their own watches from dealers to prevent overstocking. Burberry also said on Thursday it would follow the likes of Versace, Gucci and the trailblazer for ethical fashion, Stella McCartney, in removing real fur, such as rabbit, fox, mink and Asiatic raccoon, from its ranges. The fashion industry is under pressure from consumers and environmental organisations to make itself more sustainable and many retailers have been called out in recent years for destroying unsold stock, includin...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.