Picture: REUTERS
Picture: REUTERS

Bangalore — Alphabet’s Google is partnering with four Indian banks to grant consumer loans online, as the fight for a $1-trillion digital finance market intensifies.

The US search giant is teaming with HDFC Bank, ICICI Bank, Kotak Mahindra Bank and Federal Bank to offer instant, pre-approved loans to customers "right within Google Pay in a matter of seconds," it said in a statement.

From Facebook’s WhatsApp to Jack Ma’s Ant Financial, internet giants are joining a race to provide financial services in the world’s fastest-growing mobile arena. Online lending is becoming the next frontier as mobile users look for small loans with minimal paperwork, served to them even without credit ratings as fintech companies use data and algorithms to determine risk.

The California-based company re-branded its made-in-India Tez app, launched in September, as Google Pay — the catch-all label for its payments services. The app’s users can take out a customised loan and get the money deposited directly into their bank account. It now intends to take its innovations and features to other markets.

"We’ve learned that when we build for India, we build for the world," Caesar Sengupta, vice-president of Google’s Next Billion Users initiative and Payments, said at the "Google for India" event in New Delhi on Tuesday.

More than 55-million people in more 300,000 towns and villages have downloaded Google’s payments app to pay for bus rides, split dinner bills with friends or pay repairmen, amounting to $30bn in annual transactions, Google said. The overall market is forecast to expand to $1-trillion by 2023 from $200bn currently, according to Credit Suisse Group.

The search giant also announced other initiatives, including expanding its Google Station internet access programme to 12,000 villages and cities across the southern state of Andhra Pradesh; more Indian language content through a publishing effort called Project Navlekha; and a new feature in Google Go that lets users listen to websites read out in English and five Indian languages.