Mexico’s deal with China’s biggest e-commerce company, Alibaba, to increase online business for exports such as avocados and tequila, needs the participation of dozens more companies to make it successful, says an official at Mexican trade group Promexico. So far 24 companies have been approved to export to businesses in China and other countries as paying members on business-to-business platform Alibaba.com, Carlos Alvarez, a project co-ordinator at government trade and investment group Promexico, told Reuters this week. Alibaba is waiting for 100 Mexican vendors to join before launching a country-specific site known as a "pavilion" on its wholesale platform that would showcase Mexican products on a single web page, Alvarez said. The Mexican government signed a deal with Alibaba in September 2017 to help small and midsized businesses enter Mexico’s nascent e-commerce industry alongside megaplayers such as Wal-Mart de Mexico and Amazon Inc. Alibaba said in a statement that it was co...

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