Irate US equipment makers bet on avid Fox TV-watcher Trump not channel hopping during adverts
A ‘Mission Not Accomplished’ ad is part of a campaign urging Donald Trump to stick to his presidential pledge to invest in infrastructure
Columbus — US President Donald Trump has not delivered on his promises to rebuild the US’s crumbling infrastructure. So to remind him, companies that make equipment for construction and other industries are going to the place he’s most likely to hear them: Fox News. The Association of Equipment Manufacturers is airing a 30-second advert starting on Monday on Fox and Friends and other programmes Trump is known to watch. It’s the cornerstone of a Mission Not Accomplished campaign urging Washington to make upgrading public works a priority. While the White House has said no action on a bill is likely in 2018, the group wants to get the discussion re-started by nudging Trump and congressional leaders to keep a campaign pledge that was central to the president’s economic agenda. "When you go out there and you campaign and you say you’re going to make a difference by infrastructure investment, we want to hold people accountable," said Dennis Slater, president of the association that repre...
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