Liqueur loving youth market boosts Campari in Europe and the US
A 25% rise in sales of its ‘aperitif’ Aperol boosts the Italian drinks group's first half results
Milan — Strong demand for Campari’s Aperol liqueur in Europe and the US helped to boost sales and profitability for the Italian drinks group in the first half of the year. Campari’s "aperitif" Aperol has been benefiting from demand for cocktails and a preference for low-alcohol drinks among young consumers. Aperol, once a niche product sold mostly in northern Italy to make the Spritz cocktail, has become one of the group’s best-selling products. Its sales rose 24.7% in the first half of the year. The liqueur continued its solid performance in its traditional markets, including Italy and Germany, and enjoyed strong growth in the US. Aperol and other high-margin brands, such as Grand Marnier and Campari, helped the Milan-based company to partially offset negative impacts from currency swings and the sale of some noncore brands. Group sales rose 5.4% on an organic basis in the first half, while gross profit came in at €471.9m, with a margin on sales of 60.6%, up from 58.4% in the first...
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