UK’s ITV and Virgin Media agree to three-year content deal
Virgin subscribers will be able to access all ITV channels live and on demand under the deal, but neither party disclosed commercial terms
London — Britain’s biggest free-to-air commercial broadcaster ITV agreed to a three-year content deal with cable-TV provider Virgin Media, moving on from a dispute over payments for carrying ITV’s main channel. The deal follows a years-old disagreement in which ITV called for Virgin, a unit of John Malone’s Liberty Global, to pay a so-called re-transmission fee to show its ITV1 channel. It comes as new ITV CEO Carolyn McCall stamps her mark on the company she joined in January. "This exciting new commercial partnership has many benefits for both our businesses and for consumers," McCall said in a statement on Friday. Virgin subscribers will be able to access all ITV channels live and on demand under the deal, with Virgin agreeing to expand advertising and marketing of ITV programming, the companies said. Hit ITV shows include reality-TV hit Love Island, period drama Downton Abbey, and the world’s longest running TV soap opera Coronation Street. The companies did not disclose commerc...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.