Nike gets a boost from the World Cup and is catching up with Adidas in football
Frankfurt — Nike said it is getting a sales boost from the World Cup teams and athletes it sponsored, giving the US company a tailwind in its race to catch up with Adidas in football. The final, in which France beat Croatia, was the first ever with all 22 players wearing Nike jerseys, and most of them were in Nike shoes, the company said. Demand for the French team collection is "very high" following the win, said Bert Hoyt, who manages Nike’s business in Europe, the Middle East and Africa. England’s warm-up jersey sold out almost everywhere, he added. Nike had 10 teams in Russia, two fewer than Adidas, but had three among the final four. Among those wearing Nike shoes, Croatia’s Luka Modric won the player of the tournament award; England’s Harry Kane scored the most goals; France’s Kylian Mbappé was best young player; and Belgium’s Thibaut Courtois was best goalkeeper. "This continues the trend from the fourth quarter, when our global football apparel was approaching triple-digit g...
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