Media24 has announced it is ending its publishing arrangement with global internet media brand, HuffPost. In a statement on its website, HuffPost SA said: "Today Media24 and HuffPost announce plans to mutually end its SA licence." The company said it was a routine decision and was being made despite "strong" audience numbers because advertising revenues were "challenging". The statement quoted Esmaré Weideman, CEO of Media24 saying: "We regularly review our portfolio of brands. The HuffPost SA audience numbers are strong and consistently hold steady on the list of top-10 news sites in SA. HuffPost SA was an important new voice in South African journalism and attracted a fresh new audience. "Advertising revenues for HuffPost in SA have, however, been challenging. As an innovative and responsible business, we will continue to respond effectively to the market’s needs and explore new digital opportunities." The story said staff members were "being consulted".
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.