SAP aims to double its customer relationship management business within two years
Frankfurt — SAP aims to double the size of its sales and marketing software business within two years, its top salesman said, throwing down the gauntlet to market leader Salesforce. Germany-based SAP, the dominant provider of software that helps companies run back-office functions like finance and supply-chain management, recently announced a major push into so-called Customer Relationship Management (CRM). By rolling up functions such as sales and marketing, commerce, customer service and consumer data protection tools into its new C/4HANA suite, SAP wants to outgrow the market and in so doing gain share from its competitors. "We will double our CRM business in the next two years for SAP — there is no question about that," Alex Atzberger, SAP’s president, customer experience, said in a telephone interview. He declined to give detailed forecasts but said SAP would provide an update when it announces its second-quarter results on July 19. Research firm Gartner estimates that US-based...
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