London — British supermarket Waitrose, food giant Nestlé and accounting firm KPMG on Tuesday became the latest brands to announce plans to cut down on plastics, which are wreaking havoc on the environment. Waitrose, an upmarket grocer that treats loyal shoppers with free tea or coffee at its stores, said it will stop using disposable cups — which are very hard to recycle — in 2018. Customers will continue to get their free coffee fix if they bring their own reusable cup, it said in a statement. "We believe removing all takeaway disposable cups is the right thing to do for our business and are confident the majority of customers will support the environmental benefits," Tor Harris, the supermarket’s head of sustainability, said. The shift by some of the biggest high-street names answers widespread consumer disquiet over pollution. Concerns were accelerated after popular British naturalist David Attenborough urged consumers to stop using plastic bottles in his Blue Planet II series. I...

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