London — A Cambridge Analytica whistle-blower said on Tuesday that Canadian company AggregateIQ worked on software called Ripon, which was used to identify Republican voters ahead of the 2016 US presidential election. AggregateIQ did not immediately respond to a request for comment on the remarks by Christopher Wylie, a whistle-blower formerly of British political consultancy Cambridge Analytica. Wylie has previously disclosed how users’ data from Facebook was used by Cambridge Analytica to help elect US President Donald Trump. Ripon, the town in which the Republican Party was founded in 1854, was the name given to a tool that let a campaign manage its voter database, target specific voters, conduct canvassing, manage fundraising and carry out surveys. "There’s now tangible proof in the public domain that AIQ actually built Ripon, which is the software that utilised the algorithms from the Facebook data," Wylie told the British Parliament’s digital, culture, media and sport committe...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.