Paris — Amazon has made further inroads into food retail in France as Casino’s upmarket Monoprix chain became the first local retailer to agree to sell groceries via the US e-commerce giant. The move, which is set to shake up the competitive French food retail market, lifted Casino shares as much as 9.7% in morning trade amid speculation that it could lead to a bigger deal later on. Amazon’s purchase of the bricks-and-mortar retailer Whole Foods Market for $13.7bn in 2017, and a deal for Amazon Prime to sell products from the British supermarket chain Morrisons, raised expectations that it would bid for a retailer or form a partnership in France. Casino and Amazon said on Monday that groceries sourced from Monoprix would be available in the Amazon Prime Now app and website through a dedicated virtual store. The deal is limited to the lucrative Paris market and its suburbs, though Monoprix CEO Regis Schultz told a conference call that an extension to other parts of France could not b...
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