Toys R Us gets $100m from personal investor with some stores likely to be saved
New York — The head of the company that created Bratz dolls and Little Tikes sees a future Toys R Us that lives on beyond the company’s expected liquidation. MGA Entertainment CEO Isaac Larian said he has personally put forward roughly $100m to help buy the toy store company’s assets and expects 200 to 400 US stores to be saved. "There is a lot of value in the Toys R Us name, a lot of value in all the assets they have," Larian said in an interview on Bloomberg Television. "If Toys R Us is not here, I think the toy business as a whole will have a devastating year — this year and the following year." Larian’s push to help the toy retailer survive liquidation includes a bid that MGA and a group of investors made for the Canadian assets of Toys R Us last week. Outside of MGA, Larian and other investors launched a campaign on GoFundMe for the purchase of assets from the company. Their goal is to raise $1bn by Memorial Day in the US. The bankruptcy and subsequent liquidation of Toys R Us ...
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