Video content streaming provider Black is adding e-commerce services to its platform to enable people to order food and shop for goods while watching their favourite shows. By adding more features Black, which is a division of Cell C, is differentiating itself from its rivals. But will it be enough to attract subscribers? Black was launched four months ago to compete with video on demand (VOD) platforms such as Netflix, Kwesè Play and Showmax. E-commerce is a growth opportunity in SA, with the transactions value estimated at more than $300m in 2017, according to Frost & Sullivan. Chat services such as WeChat have monetised their services by getting more involved in e-commerce. Black is hoping e-commerce services will make it more attractive. It has an advantage over its peers as it has access to Cell C’s subscribers. Black will leverage off the e-commerce opportunities in the industry. Cell C’s biggest shareholders Blue Label (45%) and Net 1 (15%) offer a range of digital services t...

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