South Africans will later in March finally be able to legitimately subscribe to Spotify, the streaming service that has revolutionised how people listen to music and which announced its estimated $1bn initial public offering in February. Its local launch was one of the worst-kept secrets after the Swedish company, which is considered the gold standard of this new genre of music streaming, posted an advert in September 2017 for a "senior editor/music programmer — South Africa". On Tuesday, Spotify sent out an e-mail, effectively confirming the launch, saying: "Spotify has some news to share. Please join us on Tuesday March 13 to catch all the details." Like its unusual business model, which has attracted 71-million premium-paying customers in 61 countries, Spotify intends to list on the New York Stock Exchange using a direct listing, which omits the usual roadshows and hefty adviser fees. The listing is considered a possible test case for other brands such as Uber and Airbnb when the...

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