Seattle/San Francisco — Gun-control activists are demanding that Amazon.com CEO Jeff Bezos do something he has carefully avoided: pick a side in a hot-button political debate. The online retailer, along with Apple, Roku and other video streaming services, is facing pressure from customers protesting against any corporate relationship with the National Rifle Association (NRA) in the aftermath of a Florida school shooting that killed 17 people. Even though it does not sell guns or ammunition, Amazon seems to be taking the most heat. Consumers started using the hashtag #StopNRAmazon on Twitter, which surfaced last week, with angry customers threatening to cancel their $99-a-year subscriptions. At issue is NRA TV, a free online channel focused on pro-gun content, which many technology companies offer through their streaming services and devices alongside more popular options such as Netflix, ESPN and HBO. Recent episodes criticised Broward County Sheriff Scott Israel for what NRA TV sai...
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