Unilever threatens Facebook, Google with ad cuts over ‘toxic’ content
London — Consumer goods giant Unilever, one of the world’s biggest advertisers, has threatened to pull investment from digital platforms such as Facebook and Google that "create division" in society or fail to protect children. Keith Weed, chief marketing officer at the maker of Ben & Jerry’s ice cream and Dove soap, will announce the company’s plan later on Monday at the annual Interactive Advertising Bureau conference in California. Weed will call on the technology industry to improve transparency and consumer trust in an era of fake news and "toxic" online content. "Unilever, as a trusted advertiser, does not want to advertise on platforms which do not make a positive contribution to society," Weed plans to say, according to a copy of the speech seen beforehand. Unilever also said it is committed to tackling gender stereotypes in advertising and will only partner with organisations that are committed to creating better digital infrastructure.
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