McDonald’s overcomes the dreaded French-fry problem: quicker delivery
McDonald’s, which is counting on a new delivery service to fuel growth, thinks it’s solved the industry’s dreaded French-fry problem. Chips (French-fries) are notorious for not traveling well — often arriving at the other end in a mushy, cold and unappetising state, but the food has become McDonald’s number one delivery item since the company began offering the service through Uber’s UberEats. And satisfaction rates are high, said Lucy Brady, the chain’s senior vice-president and global chief strategy officer. To ensure chips can weather the journey, employees take pains to make certain they’re as hot and fresh as possible before being added to bags, she said. And they’re typically delivered within 30 minutes, helping prevent them from wilting en route. "The first thing everyone was concerned about was, will the fries be hot and fresh?" Brady said in interview, but patrons are having a great experience. The stakes are high for McDonald’s to get it right. The company sees restaurant ...
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