San Francisco — Facebook on Thursday moved to bolster its appeal and money-making potential as an online platform for viewing video similar to YouTube. The leading social network will next year test showing short ads before videos on a new Watch section devoted to just that activity, according to a blog post by product manager director Maria Angelidou-Smith and product manager Abhishek Bapna. "While pre-roll ads don’t work well in News Feed, we think they will work well in Watch because it’s a place where people visit and come back to with the intention to watch videos," they said in the post.
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