FoxP2, one of SA’s most successful independent advertising agencies, has been bought by Japanese-based media and communications group Dentsu Aegis Network. Subject to approval from SA’s competition regulators, Dentsu Aegis and its empowerment trust will acquire a majority stake in FoxP2, which has a reputation as one of SA’s most creative agencies. Its clients include Hyundai, Budget Insurance, Mugg & Bean, FNB and Stanlib. No value has been announced yet for the deal, which includes FoxP2 offices in Cape Town and Johannesburg. Agency MD Charl Thom said he and the 12-year-old agency’s other founding shareholders — Andrew Whitehouse, Justin Gomes and Grant Jacobsen — would remain investors and had no plans to leave. Dentsu Aegis, a media and digital marketing communications company, is a wholly owned subsidiary of Japanese advertising and public relations firm Dentsu. Its companies in SA include the Carat and Vizeum media-strategy agencies and Posterscope out-of-home communications a...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now