Japanese network buys FoxP2 advertising agency
Dentsu Aegis and its empowerment trust will acquire a majority stake subject to approval from SA’s competition regulators
FoxP2, one of SA’s most successful independent advertising agencies, has been bought by Japanese-based media and communications group Dentsu Aegis Network. Subject to approval from SA’s competition regulators, Dentsu Aegis and its empowerment trust will acquire a majority stake in FoxP2, which has a reputation as one of SA’s most creative agencies. Its clients include Hyundai, Budget Insurance, Mugg & Bean, FNB and Stanlib. No value has been announced yet for the deal, which includes FoxP2 offices in Cape Town and Johannesburg. Agency MD Charl Thom said he and the 12-year-old agency’s other founding shareholders — Andrew Whitehouse, Justin Gomes and Grant Jacobsen — would remain investors and had no plans to leave. Dentsu Aegis, a media and digital marketing communications company, is a wholly owned subsidiary of Japanese advertising and public relations firm Dentsu. Its companies in SA include the Carat and Vizeum media-strategy agencies and Posterscope out-of-home communications a...
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