Aston Martin is counting on its SUV to propel it into the next decade
Detroit — The arrival of Aston Martin’s DBX sport utility vehicle (SUV) in 2019 could help more than double sales of the British sports car maker by early next decade, its CEO, Andy Palmer, told Reuters. The company’s entry into the fast-growing super-premium SUV market "absolutely changes the business", Palmer said in an interview in the US. It could boost sales to as many as 12,000 vehicles a year by early in the next decade, more than double the roughly 5,000 sports cars the company expects to sell globally this year, he forecast. Aston Martin’s previous peak sales year was 2007, when it sold 7,300 cars just before the financial crisis. Palmer said US sales could reach about 1,300 cars this year, propelled by the new DB11 model. "I am not claiming success," he said, as Aston’s goal is to get more than 2,000 cars a year in the US. The DBX will be a four-door SUV designed to compete with models such as Volkswagen’s Bentley Bentayga, a $229,000-and-up vehicle billed by its maker as ...
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