Dove apologises for ‘missing the mark’ with its ad after complaints it was racist
Cosmetics company Dove has apologised for an advert that caused an uproar on social media as it was viewed as racist. The advert‚ which has been withdrawn‚ depicted a black woman pulling a shirt over her head and morphing into a white woman. A bottle of body wash features in the ad. The brand was lambasted on social media and many commentators suggested a boycott of their beauty products. The furore made international news headlines. Hannah Rose Woods said the advert harked back to the Victorian era: "I cannot conceive of how anyone at Dove thought this ad was acceptable‚" she tweeted. In an update posted on Dove SA’s Facebook page‚ the company said that the advertising campaign had "missed the mark". "This did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs‚ and it should not have happened. "We have removed the post and have not published any other content‚" the company said in its statement. The company went on to ...
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