Fancy another space in which to be exposed to digital marketing? Think: your car
Adobe is helping companies with tech to help place audio ads for digital radio and streaming music apps that might include an offer for a restaurant or a discount at the hair salon
San Francisco — Adobe Systems has helped companies tackle digital marketing on computers and smartphones. Now, it wants the next key device: your car. On Monday, the company announced new services that would help businesses use the reams of data in vehicles tied to advancements in voice capabilities, infotainment applications and, eventually, self-driving cars. Adobe will provide analytics, marketing features and help automate audio adverts, enhanced by the company’s artificial intelligence (AI) feature called Sensei. Adobe is trying to reach beyond traditional gadgets with its marketing-services arm. After spending about $500m on a video advertising start-up, TubeMogul, the company announced analytics for Amazon.com’s Alexa voice-activated assistant and similar services. With cars, Adobe is taking on big rivals such as Alphabet’s Google, which provides software inside vehicles. "Just think about the amount of time people spend in their cars," said Amit Ahuja, vice-president of emer...
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