Southfield, Michigan — Volkswagen (VW) is seeking to end its bit-player status in the US with an expanding line-up of the crossovers and SUVs that Americans love to buy, aiming to more than double market share in the coming years. "We have a plan to become successful here in the US in the coming years as a relevant volume player," Herbert Diess, global head of the VW brand, told reporters at the company’s factory in Chattanooga, Tennessee. "We can’t win America over in two years’ time. It’s a 10-year plan, but we are committed." The German car maker, which now sells three SUVs in the US with this spring’s addition of the Atlas, plans to introduce a fourth model by 2020, said Hinrich Woebcken, VW of America’s CEO. That’s part of its plan to ramp up to 19 total SUV or crossover models worldwide by that year, according to Diess. The goal is to eventually exceed 5% market share in the US, up from 1.9% this year through July. The plan to expand its US role in the lucrative SUV segment co...
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